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BOOK SUMMARY :

Archetypes in branding a toolkit for creatives and strategists offers a highly participatory approach to brand development combined with a companion deck of sixty original archetype cards this kit will give you a practical tool toarchetypes in branding a toolkit for creatives and strategists offers a highly participatory approach to brand development with a foreword by jay ogilvy co founder of global business network and a companion deck of sixty original archetype cards designed to help the effective integration of brand culture and communications the book includes archetypes in branding a toolkit for creatives and strategists offers a highly participatory approach to brand development combined with a companion deck of sixty original archetype cards this kit will give you a practical tool toreveal your brands motivations how it moves in the worldarchetypes in branding a toolkit for creatives and strategists what others are saying an archetype is a recurring symbol in art or literature that represents an idealized example of a person or thingarchetypes in branding a toolkit for creatives and strategists give you an effective and incredibly practical tool for branding and marketing using a highly participatory approach to branding strategies combined with sixty beautiful and incredibly useful brand archetype cards this kit helps you become a branding master

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